Direct Traffic: What it isn’t and how to fix it.

Direct Traffic can be misleading data point and it can cause big marketing mistakes. It’s important to fully understand this traffic channel and what can be done about it. Here, we discuss what it is and what to do about it so that we’re making the best marketing decisions possible.

UTM… codes? parameters? suffixes?

Are you trying to find a better way to track links and analytics through all the different ways you are sharing? Are you having a difficult time giving everything a source? UTMs might just be the ticket.  UTMs allow us to take one extra step in tracking web traffic. UTMs will let you know exactly […]

Analytics and Traffic Sources

Most of these posts that I write are directly inspired by questions and confusions that come up in client interactions. And for good reason, digital marketing is not only confusing, but it’s ever-evolving, which makes it even more… well… confusing. Organic search, direct traffic and referral traffic are traffic channels you see inside your website […]

What does launch mean to you?

When are you ready to launch your new marketing automation software? Congratulations! You have purchased a new marketing automation software! Whew! What a process?! Now you need to bring over your old information into this new system. Where to even start? Let me help!   First set goals and a timeline. You have your launch date […]

Where’s your call to action?

Don’t make people scroll to get to your call to action. Where is your call to action? Do you have to scroll to get to your call to action? If it isn’t at the top of the page – stop right now reader and get a button there so people don’t have to scroll.  The […]

Do people know what you want? What you really really want?

Make sure your call to action is clear and tells people exactly what you want them to do.  Wherever you have a button in your email or on your website –  make sure it is very clear! Let your reader know what they are about to click on. I’ve even included 10 great examples you […]