Direct Traffic: What it isn’t and how to fix it.

Direct Traffic can be misleading data point and it can cause big marketing mistakes. It’s important to fully understand this traffic channel and what can be done about it. Here, we discuss what it is and what to do about it so that we’re making the best marketing decisions possible.

UTM… codes? parameters? suffixes?

Are you trying to find a better way to track links and analytics through all the different ways you are sharing? Are you having a difficult time giving everything a source? UTMs might just be the ticket.  UTMs allow us to take one extra step in tracking web traffic. UTMs will let you know exactly […]

Analytics and Traffic Sources

Most of these posts that I write are directly inspired by questions and confusions that come up in client interactions. And for good reason, digital marketing is not only confusing, but it’s ever-evolving, which makes it even more… well… confusing. Organic search, direct traffic and referral traffic are traffic channels you see inside your website […]

Quick tips for writing Social Media Posts

This post was taken directly from a Slack message from someone who asked for some guidance on writing social media posts. I figured if they had this question this must be asked by many people. Here are a few quick tips for writing social media posts. Check out our blog for more helpful articles! As […]

Go Big on Reporting

How do you check off all your reporting needs? We’re pretty big on reporting over here. Not that we spend big on it, but we do put a lot of emphasis on the importance of reporting. So much so that we rely on our own, custom-built reports rather than anything we’ve been able to find […]